Maintaining a consistent look and feel for all University pages is an important aspect of the University’s overall communication strategy. When a visitor arrives at a Web page under the umbrella of the University, they should know that they are looking at a Southeast page.

Part of that equation is maintaining a consistent look and feel in the page design. The RedDot system lets us manage thousands of pages and make sure that they all “fit” with a similar visual style and operational logic.

But the other piece of that puzzle is the content itself – what the words on those pages say, how professionally they are written and the formatting that they use. The links below talk about various standards the University uses on its site which you should make sure to adopt for your own departmental Web site.

University (AP) Style Guide

This link will direct you to the online style guide maintained by the University’s News Bureau. This is the definitive guide for writing University-related material. Highlights include how to write dates, times and official names for academic and non-academic units.