Southeast Missouri State University^TM

Dr. Judy Wiles is a professor of marketing at Southeast Missouri State University where she has been teaching for 27 years. She is currently Chairperson of the Department of Management and Marketing. She received her doctorate in business administration from the University of Memphis in 1993. Prior to teaching full time, she co-owned and managed an advertising agency and a promotional products sales firm for 10 years. Dr. Wiles is the Past President of the Marketing Management Association (MMA). She is a founder and Past President of the Tri-State Advertising and Marketing Professionals. She is Past President and on the board of MBAA International. She has published articles in Journal of Advertising Research, European Journal of Marketing, Current Issues and Research in Advertising, Journal of the International Academy for Case Studies, Academy of Marketing Studies Journal and Business Insights. She has presented and published papers in the areas of business ethics, advertising and promotion management.